- Adweek, Sunday, April 18, 2010 11:04 PM
McCann Erickson has filed a lawsuit against Lori Senecal, the CEO of Kirshenbaum Bond Senecal + Partners (KBS), charging her with recruited former colleagues from the Interpublic Group unit and
solicited business from McCann clients in violation of her contract with that shop. Since Senecal took her new post, the agency and MDC have poached McCann execs with offers of up to a 50% increase in
compensation to join KBS and MDC, sources said.
Those claims are made in court papers filed by McCann against KBS and its corporate parent, MDC Partners. According to the suit, filed in
February, Senecal, who quit her post as president of McCann New York last August, has since solicited and performed work for long-standing McCann client Weight Watchers and other agency clients. KBS
and MDC have not filed a response.
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