Earthbound Farm is encouraging consumers to embrace sustainability and protect natural resources this Earth Day and all year long. Leading the charge for the San Juan Bautista-Calif.-based company is the superhero Greenman, whose mission is to educate the public about how even small changes in daily routines can help protect the planet.
The company is complementing a brand new series of quirky Greenman videos with a reusable bag giveaway, eco-charity donations, and tips from the company's co-founder and cookbook author Myra Goodman.
The video series can be found on the company's Web site with links to it on Earthbound Farm social media sites. In the videos, Greenman rescues hapless Sue from disasters such as using non-recycled paper towels and eating non-organic lettuce. Tips from Goodman's upcoming cookbook, The Earthbound Cook: Recipes for Delicious Food and a Healthy Planet can be found on the Web, along with printable tip sheets covering the issues of green cleaning, conserving water, recycling, eating less meat and choosing organic.
A short Earthbound Farm Kitchen quiz reinforces the idea that healthier eating and greener kitchen practices can help protect the health of people and the planet and is the gateway to winning a reusable grocery tote (made from recycled bottles). Info on the promotion can be found on the company's Facebook page and Twitter feed.
The issues facing our environment can feel daunting, says Goodman, who co-founded Earthbound Farm with her husband Drew 26 years ago. "We love that Greenman takes a comic approach to help teach people of all ages about how decisions they make every day can have powerfully positive impact on the health of this planet," says Goodman in a release.
As part of its Earth Day initiative, the company will donate 25¢ from every specially marked package of organic Heirloom Lettuce Leaves sold during April to four eco-charities. Consumers can cast their vote at www.ebfarm.com to decide whether American Forests, the Environmental Working Group, the Natural Resources Defense Council, or the Pesticide Action Network gets the biggest share of the donation. All 5-ounce clamshell packages of Earthbound Farm Organic Mixed Baby Greens are featuring an on-pack instantly redeemable coupon good for $1.00 off any two Earthbound Farm organic produce items.