Bloomberg.com completely redesigned its site, scrapping its black background for a traditional black text on a white screen look. Bloomberg is trying to turn its site into the only page someone who
cares about business visits. It will have a sampling of Bloomberg's troves of data, breaking news, insight, commentary, as well as aggregation of the best business writing on the web.
Bloomberg.com hosts 500 stories each day, only 10% of all the news that hits the terminals. It's also focusing on aggregation, linking to third-party sites if relevant to its audience. And it is
committed to the free, ad-supported model. The long-term goal is to put FT, The Wall Street Journal and Reuters out of business.
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