• April 19, 2010

Steve Keyes, longtime media relations pro at Herndon, Va.-based Volkswagen of America, Inc. is retiring from the company effective May 1, per VW.

Keyes has been at the company for 31 years. The company says he will continue as a consultant to the public relations team, with responsibilities for strategic planning for vehicle drives and the media-related aspects of auto shows.

Keyes, who became director of press and public relations for the Audi and Volkswagen brands in the U.S. and Canada in 1997, started at Volkswagen as the district sales manager responsible for Chicago metro.--Karl Greenberg