financial services

Bank Of America Sponsorship Includes Mini-Docs

History Channel's

Bank of America is lending some unusual advertising/programming help to the cable network History for its massive 12-hour series "America: The Story of Us."

The financial services company is not only the presenting sponsor of the series, it will produce -- through a partnership with History -- 12 two-minute, original mini-documentaries about itself.

Bank of America's marketing support will also include integrated marketing, including video on-demand programing and online. To reach its more than 58 million customers and 282,000 associates, the company will air series trailers and segments on screens in more than 1,000 Bank of America banking centers.

Other ads will appear on BofA's Web sites, which have about 24 million unique monthly visitors.



History says the mini-documentaries will showcase the roles Bank of America has played throughout America's history. The bank's historical roots go back to 1784.

"We could not have found a more perfect, natural partner," stated Nancy Dubuc, president and general manager, of History.

Other corporate underwriters of the series include General Motors, Valspar and Geico. The series will debut April 25, 8 p.m. ET/PT.

Starcom USA, Bank of America's media agency of record, helped ink the deal.

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