Gamestation also provided an opt-out link and provided those who did opt out a voucher for around $8, according to news:lite. Around 12% of people reportedly opted out, while around 7,500 purchasers acquiesced to the clause.
Sure, some visitors to the site probably thought the selling-soul conceit was so clearly a joke that it wasn't worth the time it would take to opt out.
If so, it wouldn't be the first time. It wouldn't even be the first time that consumers have apparently failed to notice unusual clauses buried in terms of service.
Several years ago, in the era when adware companies were insisting that they adequately disclosed the nature of their pop-up serving software in license agreements, PC Pitstop pulled a stunt similar to Gamestation's.
PC Pitstop promised money to any users who sent a message to an email address contained in its user agreement, the company reported in 2005. It took more than four months, but one person claimed a reward -- which turned out to be $1,000 -- by sending an email to the address provided.