Best Buy Asks Consumers To Recycle

  • April 20, 2010
Best Buy is looking to consumers to recycle one billion pounds in obsolete consumer electronics and appliances via a social marketing pledge.

Beginning on April 22, the retailer will ask its Facebook fans to sign a "Recycle it On" pledge, and encourage those fans to forward the pledge on to friends and family asking them to sign it as well.--Aaron Baar

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