Dubbed the Ford Start, the minicar will be targeted to residents of large cities. "The Ford Start delivers a dynamic,
personality-driven design that stays true to the global Ford brand," says J Mays, Ford's group vp of design and chief creative officer.
Ford plans to offer its direct-injection, turbocharged EcoBoost engines on 11 models globally, or seven more than the company currently offers, by the end of this year, Snavely writes.