• VentureBeat, Friday, April 23, 2010 1:35 PM

Social buying site Blippy just got a nice write-up on The New York Time's Bits blog. The startup lets people link their credit cards and e-commerce accounts to its site, so users can share their purchase decisions with "friends." Bits goes so far as to suggest that Blippy -- along with a similar startup named Swipely -- could eventually present a significant challenge to mega e-tailers like Amazon.

Unfortunately for Blippy -- if not would-be users -- Venture Beats reports that "at least one Internet power user" subsequently figured out a way to search for Blippy members' credit card numbers on Google. "A fairly obvious search for 'from card' this morning returned 127 results that included full credit card numbers," it writes. More startling, The Times has yet to update its original Blippy profile with even a mention that the service could put perhaps put users at risk.

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