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CNN Integrates Outside.in

Outside.in, a major aggregator of local blogs, has begun the integration with CNN, starting with the cabler's home page, weather page and profile page. Users can click on Local Weather & News in the right sidebar, enter their Zip code and get local news. On the weather page, headlines appear below the map when Zip codes are entered. This is just the beginning for Outside.in, which will position the company for any site.

"To support the 1 billion+ monthly page views on CNN.com, our team tackled the challenge of massively scaling our platform and providing CNN with a robust, yet flexible API to meet all their needs," notes an internal communication.

In other local aggregator news, MSNBC's Everyblock has teamed with New Haven-based SeeClickFix to enable consumers in each of EveryBlock's 16 cities to report and view civic issues reported in their neighborhoods. The ad-supported site, which emphasizes mobile reporting, has previously teamed with a number of big-city newspapers.

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