Google just brought its â€œsimilar page resultsâ€� onto the front page of usersâ€™ search results. According to ReadWriteWeb
, the move represents a â€œcontinued effort to custom tailor search
results and suggest that what your [sic] searching for might actually be something else.â€� The feature, which will now be included directly at the bottom of
usersâ€™ first search results page, is similar to other improvements made by Google recently, such as localizing its search suggestions list, adding search suggestions to Google Maps
and suggesting a suicide hotline number for select search phrases. â€œWhile we've certainly taken some issue with Googleâ€™s personalization of search results, there
are obvious benefits to the user experience as a whole,â€� concedes ReadWriteWeb. â€œThe difference here is that Google is not, it would seem, making these
suggestions as a result of studying your surfing history and personal habits, but instead by analyzing linking structures.â€� Well, in that case!