Sunny Delight's Fruit2O Helps Fight Diabetes

May 6, 2010

Working with the American Diabetes Association (ADA), Fruit2O is sponsoring a 10-city summer tour and a Facebook engagement promotion to support ADA.

The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pledge to make small changes in their lives to improve their health.

During the tour, the fruit-flavored water, a Sunny Delight Beverages Co. brand, will host sampling booths at local events. Visitors will be able to post their small-change pledges on a traveling pledge wall.

Alternately, brand fans can post their pledges on Fruit2O's Facebook page.

For every pledge submitted, Fruit2O will donate $1 to the pledger's local ADA chapter, up to $5,000. The market with the most pledges will receive a bonus $15,000 donation. (Maximum donation to the ADA will be $65,000.)

Throughout the campaign, health and fitness specialist Rebecca Scritchfield will be providing advice on how adults can incorporate small, healthy changes into their lifestyles. --Karlene Lukovitz