The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pledge to make small changes in their lives to improve their health.
During the tour, the fruit-flavored water, a Sunny Delight Beverages Co. brand, will host sampling booths at local events. Visitors will be able to post their small-change pledges on a traveling pledge wall.
Alternately, brand fans can post their pledges on Fruit2O's Facebook page.
For every pledge submitted, Fruit2O will donate $1 to the pledger's local ADA chapter, up to $5,000. The market with the most pledges will receive a bonus $15,000 donation. (Maximum donation to the ADA will be $65,000.)
Throughout the campaign, health and fitness specialist Rebecca Scritchfield will be providing advice on how adults can incorporate small, healthy changes into their lifestyles. --Karlene Lukovitz