- ClickZ, Friday, May 7, 2010 3:13 PM
Andrew Goodman shares the results from a bid increase (ad position) test. The goal was to find out whether the slight increase in average ad position on a core keyword generates enough volume at a
reasonable return on investment (ROI) to justify the more aggressive bid. He describes the test, data and results, but keeps the names and product line fictitious to protect confidentiality.
Read the whole story at ClickZ »
