Frederick's of Hollywood, Hard Rock Team Up

  • May 11, 2010
Frederick's of Hollywood has lost a lot of mojo over the years to Victoria's Secret, but the undergarment maker is hoping to sex it up via a deal with the Hard Rock Hotel & Casino Las Vegas.

The two are running an integrated marketing and media program that per the companies, promotes a "young and sexy" lifestyle across multiple venues, including social networking, product integration, cross-promotion and events.

Frederick's of Hollywood will receive on-site presence throughout the Hard Rock Hotel & Casino Las Vegas, including event participation at the hotel's clubs and pools, retail presence throughout the hotel and featured Frederick's of Hollywood merchandise will be promoted through the hotel's various sales channels.--Karl Greenberg



1 comment about "Frederick's of Hollywood, Hard Rock Team Up".
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  1. John Prebich from Dorchester Media, LLC, May 13, 2010 at 9:36 a.m.

    Not sure of the promo duration; Seem's like a one time sales benefit. We are publishers of women's Romance mags. and mass market paperback books. Check out website; Could be some POS,opportunities between our large sub. and club base and newsstand buyers.85% of our readership is female. Good Luck.

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