How large will mobile media and marketing loom in tomorrow's digital world? Not as large as you think, says Kevin Ryan -- former CEO of DoubleClick, and founder and chairman of discount fashion
etailer Gilt Groupe. "Even today ... there is almost no mobile advertising," he said at an industry conference attended by
The Wall Street Journal. "The screen is just too small" -- even on many of today's smart phones. Still,
Ryan conceded that the iPad is the first mobile device he's seen that could deliver compelling advertising to consumers. At Gilt, purchases made from consumers' iPhones and iPads now account for about
10% of the company's business. Ever the pessimist, however, Ryan remains bearish over the future of mobile ecommerce.
