On the day's first panel, focusing on using apps to build closer relations with customers, Ted Hong, Chief Marketing Officer, Fandango, revealed Apple CEO Steve Jobs has used the company's app 60
times in the last five years in the Cupertino area. How did find that out? "We peaked," he acknowledged, asking that no one blog, Tweet or post anything about that to Facebook. Oh, well. Hong
mentioned Jobs avid movie going using the Fandango app to highlight what a difference it's made, with mobile purchases now accounting for 20% of sales compared to only single digits previously. It
also allows people to buy tickets closer to show time, about an hour or hour and half instead of three or more hours in advance.
