Colgate-Palmolive, VEVO 'Charging Up Music'

May 13, 2010

Colgate-Palmolive has teamed up with Internet-based video and entertainment company VEVO on a new video music program called "Charging Up the Music."

The co-branded (with the company's MaxWhite brand) online video series will spotlight artists who are "recharging" the music scene with a different sound or throwback style. The first three artists presented the series are singer-songwriter Orianthi, pop band Neon Trees and multi-instrumentalist Debi Nova.--Aaron Baar