R/GA Cleans Up At Digital OOH Awards, Takes Best In Show

R/GA won four awards, including Best In Show, during the 2010 Digital Out-of-Home Media Awards . The awards, which were held May 13th, following MediaPost's Digital Out-of-Home Media Forum in New York, recognized the best campaigns in 12 categories.

R/GA took top honors in the "Best Integration With Online Media" category for an innovative campaign for Nokia that utilized a variety of place-based, mobile and online digital media tied to an exclusive concert performance by Rihanna. The "Rihanna Live" campaign also won "Best In Show."

R/GA also won the "Best Integration With A Mobile Device" category for a campaign for Verizon Wireless that introduced its Motorola Droid phone by demonstrating its Google Voice search application via a digital billboard in New York's Times Square.

R/GA also won "Best Paring Of Advertising And Venue" for a campaign for American Eagle Outfitters that allowed consumers in its flagship Times Square store to have their photos displayed for 15-seconds on a digital billboard above the store.



SapientNitro took two awards for innovative use of digital display vending machines, including "Most Innovative Use A Digital Out-of-Home Platform" for its Coca-Cola Interactive Vending Machine, and "Most Innovative Technology/Platform" for a "smile-activated" vending machine that dispensed free Wall's ice cream bars on behalf of the Unilever brand.

See all of the category winners here.

1 comment about "R/GA Cleans Up At Digital OOH Awards, Takes Best In Show".
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  1. John Grono from GAP Research, May 17, 2010 at 7:45 p.m.

    Top honours for "Rhiana Live" at the Digital OOH Awards eh? Imagine what they could win if they spell Rhianna's name correctly!

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