R/GA took top honors in the "Best Integration With Online Media" category for an innovative campaign for Nokia that utilized a variety of place-based, mobile and online digital media tied to an exclusive concert performance by Rihanna. The "Rihanna Live" campaign also won "Best In Show."
R/GA also won the "Best Integration With A Mobile Device" category for a campaign for Verizon Wireless that introduced its Motorola Droid phone by demonstrating its Google Voice search application via a digital billboard in New York's Times Square.
R/GA also won "Best Paring Of Advertising And Venue" for a campaign for American Eagle Outfitters that allowed consumers in its flagship Times Square store to have their photos displayed for 15-seconds on a digital billboard above the store.
SapientNitro took two awards for innovative use of digital display vending machines, including "Most Innovative Use A Digital Out-of-Home Platform" for its Coca-Cola Interactive Vending Machine, and "Most Innovative Technology/Platform" for a "smile-activated" vending machine that dispensed free Wall's ice cream bars on behalf of the Unilever brand.
See all of the category winners here.