As reported last week in Marketing Daily, BP committed to $500,000 for a media
campaign to counter negative perceptions. A BP spokesman says it will consider all of the requests it receives but that it has not made a decision. "We will talk to them about it and make some
decisions based on those conversations," says John Pack. "But it's too early to say that we are doing one and not the other."
The shores along the Gulf of Mexico support a $20 billion tourist industry, according to the Environmental Protection Agency. But not everyone thinks that an ad campaign should be the first order of business. Damon Moglen, director of Greenpeace USA's global warming campaign, says it might come across as "bizarre if not inappropriate" to a lot of people in the region who would rather see BP clean up the damage and compensate those who have lost their livelihoods.
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