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Gannett Hires Rentrak For Local Data

TV NewsCheck, Monday, May 17, 2010 11:06 PM

Rentrak Corp., a provider of multi-screen media measurement for the advertising and entertainment industries, just signed an agreement with Gannett Broadcasting for Rentrak's StationView Essentials system. Gannett operates 23 television stations in 19 markets with a reach of 21 million households. StationView Essentials will offer Gannett local market viewing data, including ratings and shares, as well as Rentrak's ad retention indices, program "stickiness"/engagement factors and brand-based station ratings.

Steven Walsh, Rentrak's senior vice president, local market sales, said the service "provides clients with an expanded view of which programs deliver the consumers of greatest interest to their advertisers." The highly granular reporting at the individual market level delivers, according to the company, more accurate consumer measurements.

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media measurement, television

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