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What Makes Great SEO Content

Rand Fishkin reports on a conversation held behind closed doors with a handful of industry CEOs. The group discussed content quality, which typically represents a subjective look at predictive high rankings in search engine queries. There are challenges on the horizon such as personalization, social search and Twitter data. Most of the group agreed to disagree on the future of high-ranking content and how to get there. Fishkin puts the conversation into perspective.

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