- PPC Hero, Thursday, May 20, 2010 9:43 AM
Search Funnels, a set of reports in AdWords, allow marketers to analyze ad impression and click behavior for campaigns, ad groups and keywords. Jen defines the data marketers might access from these
reports,and then tells us how to analyze the information. Some of the reports you will see include First Click & Last Click Analysis, Top Path, and Time Lag.
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