• May 20, 2010

Southwest Airlines is continuing its "Bags Fly Free" campaign with some very visible advertising.

Over the next six weeks, the Dallas-based airline will decal more than 50 aircraft with the slogan "Free Bags Fly Here" and an arrow pointing to its cargo bin. The airline will also tag approximately 1,000 luggage carts across the system with banners that say "I Carry Free Bags."

To support the new extension of its messaging, Southwest Airlines brought some of its employees who have appeared in the airline's recent TV spots to headquarters for a photo shoot with the aircraft and airport equipment. The "rampers" from the spot, "Battle Cry," featuring ramp agents "revealing" Southwest's Bags Fly Free policy (painted on their chests), also appeared at the company's annual shareholder meeting today.--Tanya Irwin