Then again, El Tri, as the team is known, has never lacked for supporters with its passionate fan base both at home and among Hispanics in the U.S.
After a decade at Telemundo, Univision now has Spanish-language TV and digital rights, which include games leading up to the 2014 World Cup. Mexico-U.S. battles in World Cup qualifying can bring potent ratings.
While Univision has spent liberally to acquire World Cup rights, Telemundo made a strong play in soccer with El Tri. Last year, it launched a Web site largely devoted to the team to highlight its coverage.
Univision also carries Major League Soccer games. Mexican team Chivas is popular in the U.S., and Telemundo signed a five-year deal to carry its games in 2008.