• by May 24, 2010

Percentage of iPhone owners more likely than the average American adult to:

1 Order any product from Zappos.com +282 %

2 Shop at Bloomingdales +255 %

3 Participate in snowboarding +254 %

4 Own an elliptical trainer +193 %

5 Think of their mobile phone as a source of entertainment +180 %

6 Rent videos on news/information/documentary +173 %

7 Make phone calls using the Internet +170 %

8 Listen to or purchase Reggae music +159 %

9 Be willing to pay a monthly subscription fee to receive live TV on their cell phone or PDA + 90 %

10 Say they want others to say "wow" when they see their electronics + 52 %

Source: GfK MRI Survey of the American Consumer, Fall 2009