No other media outlet is able to put a 30-second commercial in
front of the "most" of any demographic in one fell swoop. Sure, there may be fewer of those valuable consumers between the ages of 18 and 49 watching -- and fewer still, perhaps, of consumers between
12 and 24 -- but there are still more of them watching "American Idol," "30 Rock" or "Grey's Anatomy" than in most other places.
A $3.5 million study conducted by the Nielsen-backed Council for Research Excellence in 2009 found that younger baby-boomers (between the ages of 45 and 54) consume the most video media, taking in an average of just over nine-and-a-half hours each day. Of that time, 336 minutes per day -- more than five-and-a-half hours -- was devoted to live TV.
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