The strategies are 1. Target
Carefully; 2. Listen to Your Customers. Really Listen; 3. Control Production Costs; 4. Control Distribution Costs; 5. Some Apparent Losers Are Worth Keeping 6. Prune Your Portfolio Ruthlessly.
"Many shoppers will compromise whenever possible by looking for cheaper alternatives to the things they usually buy -- but keep buying products that don't have any direct substitutes," the authors maintain. Clemons is a professor at the Wharton School of the University of Pennsylvania. Nunes and Reilly work for Accenture.
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