HSBC Launches New York Effort

  • June 1, 2010
HSBC is launching two new 30-second TV spots in New York State, including the New York City, Long Island, Buffalo, Albany, Rochester and Syracuse local markets.

The spots, created by J. Walter Thompson, leverage the company's global campaign theme: "HSBC helps you unlock the world's potential." The spots include the tagline "HSBC, the world's local bank."

The New York-based company is also running digital video on various national sites such as Yahoo, the Huffington Post and more. Also included is out-of-home advertising such as bus wraps in New York City and bulletins in upstate New York. --Tanya Irwin

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