Foxwoods Casino, WNBA's New York Liberty Ink Deal

  • June 2, 2010
The WNBA team New York Liberty has signed a multi-year premier partnership with Foxwoods Resort. As part of the partnership, Foxwoods will receive prominent logo placement on the Liberty jersey.

The Foxwoods name and logo will appear on the front of the Liberty's home and road jerseys as well as shooting shirts for all games. The Liberty will debut its new uniforms when the team takes on the Connecticut Sun at Mohegan Sun on Friday.

Foxwoods also gets brand integration across all of the Liberty's promotional and marketing platforms, including in-arena during Liberty home games with courtside LED signage, logo presence on-court, a feature on GardenVision, and Foxwoods-branded on-court contests.

As part of the new partnership, the Liberty and Foxwoods will jointly host a number of community events each season through the Garden of Dreams Foundation.--Karl Greenberg



Next story loading loading..