May stats related to the Stanley Cup should remind marketers to take advantage of surges in specific keyword searches. Jim Lecinski tells us that Insights for Search can provide information into
trending topics. As the Cup finals approach, take a look at what people from Chicago, Philadelphia and other places around the world search for related to the Cup. Knowing the spikes in keyword search
terms could help capture more attention from fans who come to Google to search for related content.
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