- PPC Hero, Thursday, June 3, 2010 12:22 PM
Jen tells us how downloading reports from the Yahoo interface and using a desktop tool can pull CPCs data into a report that shows key performance indicators. Doing this will help marketers adjust
bids for keywords in campaigns. So, she steps through the formula of how to run the keyword report from the Yahoo interface and download keywords from the Yahoo desktop tool to shave time off bid
adjustments.
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