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Five Insights To Improve Revenue Attribution

Determining the online channels that contribute best to sales requires having the tools to analyze attribution, according to Adam Sutton. He talks with a marketing vice president at a home improvement retailer who believes many marketers miss the mark when it comes to channel attribution. From the discussion, Sutton share the insights on why this happens, and what marketers can do to make sure they count the revenue contributions made by all channels.

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