An important part of optimizing retail Web sites is creating an HTML sitemap that points to Web pages with unique URLs for each store, according to Matt Cutts. He provides SEO advice to make Web pages
easily found and indexed, using Pinkberry's Web site as an example. Cutts writes doing a full SEO site review on Pinkberry might reveal a slight duplicate content issue, because they have two
different URLs for their San Jose location.
Read the whole story at Matt Cutts: Gadgets, Google, and SEO »
