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BP Tries Paid Search Ads To Sway Public Opinion

As birds and other wildlife die in the Gulf of Mexico's oily sea, BP has begun to provide information through paid search ads to the millions of angry people worldwide who seek information about why the company didn't take the necessary precautions before drilling for oil miles below sea level -- and what it is doing to clean up the spill.

Jacqueline Leo runs through some insights, including Scott Slatin's estimate that BP is spending at least $7,500 daily to own the top position on searches related to the oil spill on Google, and another $3,000 a day for both Yahoo and Bing. Perhaps BP read the May SearchBlog?

Read the whole story at The Fiscal Times »

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