West-Coast Chain Launches Retail PR Push

  • June 10, 2010
West Coast retail chain "Cost Plus World Market" is launching a regional public relations program.

  The account will be handled out of Formula's Los Angeles office and will involve six markets, including Los Angeles, San Francisco, San Diego, Sacramento, Portland, and Seattle. The programs began with media tours in gourmet and shelter verticals.

There will also be social media and promotions centered on Cost Plus World Market's seasonal product offerings, such as outdoor furniture in the summer, holiday decorations and the like.--Karl Greenberg

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