Samsung Electronics America has hired former PepsiCo executive Ralph Santana as senior vice president and chief marketing officer, the company confirmed.
In this job, he will be responsible for Samsung's North American marketing organization, including brand marketing, digital marketing, market intelligence and product innovation. He will report to CS Choi, president and CEO of Samsung Electronics America. Santana joins Samsung after a 16-year career with PepsiCo Inc.
During his Pepsi career, Ralph has had multiple international and domestic leadership roles in marketing, spanning various brand initiatives and product categories. Most recently he was the VP of Marketing for PepsiCo's flagship Pepsi-Cola trademark. In that capacity he re-launched the brand with a new positioning, identity, and communications strategy and was responsible for the highly acclaimed Pepsi Refresh Project.