Macromedia, Inc. and
WebSideStory, Inc., today announced that they are providing Web developers with real-time tracking
and analysis of how people interact with web sites, online advertisements, product tours and applications built in Macromedia Flash. With the
new
service, developers are not only able to track how many times Macromedia Flash content is viewed, but also analyze in real time how visitors move and interact within the content itself. Based on
that feedback, developers can modify their content to deliver a better user experience and improve online campaigns. Information on how to tune Macromedia Flash content with HitBox Professional is
available at the
Macromedia Rich Media Advertising Resource Center.
