Consumer Interest In Online Travel Rebounds

  • by October 8, 2001
Nielsen//NetRatings reports that traffic to travel sites rebounded during the week ending September 30, as audience levels to travel sites surpassed pre-crisis audience levels reported for the week ending September 9.

Delta Airlines, United Airlines, Hotwire, Expedia Travel and American Airlines each posted sizeable gains. Delta Airlines claimed the largest gain in audience share for the week ending September 30, as compared to the week ending September 9. The site surged 32% and attracted 627,000 unique visitors. United Airlines grew 30% to 474,000 surfers, while Hotwire jumped 11%, capturing 444,000 unique visitors. Expedia Travel jumped 7%, drawing nearly 1.8 million unique visitors. Rounding out the list, American Airlines grew 5% to 595,000 surfers.

"Online travel has been one of the best vertical markets on the Internet. With several travel sites recently posting considerable traffic gains, as compared to the three weeks prior, consumer interest in travel has begun to rebound from the turmoil surrounding recent national events," said Sean Kaldor, VP of analytical services at NetRatings. "Discounted fares and heightened promotions are enticing surfers to continue to use the Internet to plan and book travel arrangements."

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