Sears' Grabby New Billboards Tout Handiness


To promote its Craftsman brand, Sears has sprinkled the Midwest with some of the grabbiest billboards ever: A huge hand brandishes a Craftsman wrench, reminding DIYers to "trust in their hands."

And the company is also asking fans to interpret that slogan with their own photographs, via a contest it is running on Twitter, encouraging fans to create their own billboards and snap a photo of a favorite Craftsman tool in an outrageous location; 10 winners will get a Craftsman C3 tool package valued at $750 each.

Separately, the Hoffman Estates, Ill.-based retailer also announced that its Sears Blue Lawn & Garden Crew is now the official sponsor of the New York Mets Grounds Crew.

Fans will see the grounds crew using products from Sears Blue Lawn & Garden Crew, including Craftsman brand products and announcements on Citi Vision. (The sponsorship deal also includes in-ballpark signage.)

Throughout the baseball season, the company says, fans at also have the option to view lawncare vignettes, "sharing unique insight into how the team cares for the surface at Citi Field," the retailer says in its release. "They may even learn a tip or two that they can take to their own backyard."



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