Unicast, developers of the Superstitial, have introduced the Superstitial ad format into Brazil. Traditional advertisers such as Antartica, IBM, Nissan, Oracle, and
Telemar Vocall, among others, have recently launched first-time Superstitial campaigns. In the first two quarters of 2001, in both the U.S. and internationally, traditional advertisers comprised 98%
of all advertisers using the Superstitial ad format.
