AT&T Advanced Advertising Solutions Hires Ogilvy's Mandel

  • June 21, 2010

AT&T's Advanced Advertising Solutions division has named Maria Mandel vice president of media and marketing innovation.

In her new position, Mandel will drive advertiser engagement across AT&T's media properties, including its U-Verse television, online and mobile. She will also lead the company's efforts to promote Advanced Advertising Solutions properties to agencies and work on creating three-screen advertising programs that leverage the combined impact of those platforms.

Previously, Mandel was senior partner, executive director of digital innovation at Ogilvy and founder of the agency's North American Digital Lab.

2 comments about "AT&T Advanced Advertising Solutions Hires Ogilvy's Mandel".
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  1. Steve Schildwachter from BrightStar Care, June 22, 2010 at 6:37 a.m.

    It's an advertiser, agency and media company all wrapped into one. Welcome to the future!

  2. Paula Lynn from Who Else Unlimited, June 22, 2010 at 8:31 p.m.

    It's called an in-house agency, Steve, so it's back to the future if you insist.

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