Digital marketing technology provider Atlas DMT, an operating unit of Seattle-based Avenue A, has signed Tribal DDB Worldwide to use its technology - the first agency to select the new Atlas Digital
Marketing Suite 2.0. Tribal DDB will deploy the Atlas Suite as a digital-marketing campaign management service to its clients. Avenue A created Atlas DMT in April 2001 as a separate unit to make the
Suite available to agencies and in-house media groups.
