The 60-second documentary style United Airlines commercials that premiered last night during the baseball playoffs are the latest in a series of actions launched by United to help restore air travel
and the nation's economy. According to Dow, United held an open casting call and over 350 employees showed up to express their feelings. The resulting 60-second spots were unscripted and capture the
heartfelt conviction of United employees to get back to business and come back even stronger than before. The spots will also run during primetime programming.
