Salesforce.com has debuted a Facebook-style social network for companies named Chatter. The network provides team members with their own profiles, and the ability to follow other members' activity.
Salesforce has also added the ability to form and work in groups. "Perhaps more important is the fact that Chatter isn't limited to people -- users can also get alerts when documents and accounts are
updated," notes
SocialBeat.
Outside developers are also being encouraged to build their own Chatter apps,
and embed Chatter features into existing tools. The service is available for free to users with existing Salesforce accounts, and will cost $15 per user per month for others. By Salesforce's own
calculations, 90% of the test customers said they would recommend Chatter to others, and that those customers reported a 22% increase in productivity on average.
Read the whole story at SocialBeat et al. »