Vitaminwater Jumps On 'Twilight' Bandwagon

  • June 24, 2010
Coca-Cola Co.'s Vitaminwater brand is capitalizing on "Twilight" fever with a Facebook promotion including a contest.

The beverage's Facebook fans can participate in the search for the biggest "Twilight" fan at www.facebook.comvitaminwater. Consumers fill out an application, take an aptitude test (failure to pass the test with an 80% or better will result in disqualification), and create a 30- to 60-second video that will show the world why they're "the biggest 'Twilight' saga fan."

The fan videos will be posted to Facebook and the fan community will be able to vote for their favorite. Combined with the top fan votes, Vitaminwater will judge all videos based on criteria that include creativity, knowledge of the "Twilight" saga and entertainment value.

The winner will be sent to the set of the filming of the next installment of the saga to meet and interview selected members of the cast and crew.

The contest ends July 15 and the winner will be notified by Aug. 15.--Tanya Irwin



Next story loading loading..