• The Hollywood Reporter, Sunday, June 27, 2010 10:57 PM

For much of the past year, Current TV has been quietly undergoing an overhaul that will change just about everything but the struggling channel's name. It's a revitalization project Gore & Co. embarked on after exhausting a more lucrative possibility: selling the channel. Now the focus has shifted to fixing Current, perhaps with an eye toward a sale down the road.

Last July, Hyatt was replaced as CEO by Mark Rosenthal, the former MTV Networks COO who is rebuilding the channel in the traditional mold Gore avowed to avoid, only to suffer the consequences. Rosenthal has brought in a crew of colleagues from his MTVN days including an unlikely ringer: Brian Graden, the programming genius who masterminded hit series from "South Park" to "The Osbournes," before leaving last year. He's on retainer as a consultant.

Forget bite-sized clips created by anonymous viewers; the new Current will consist of full-length series from the usual suspects in unscripted production who are getting the word that Current is open for business.

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