Crain's
BtoB, a trade that covers integrated business-to-business marketing, announced that John Obrecht has been named editor of
BtoB and its sibling publication,
Media Business.
He joined
BtoB predecessor
Business Marketing as managing editor in 1998. Before that, he worked as a business editor at daily newspapers in Chicago and San Antonio. Ellis Booker is
stepping down after a 10-year run.
