Nivea Partners With Singer Natasha Bedingfield

  • June 25, 2010
Nivea is partnering with Grammy nominated singer/songwriter, Natasha Bedingfield for the release of her new single, "Touch." The track will serve as the official theme song of the Nivea Happiness campaign and the 2010 AVP Nivea Happiness Tour.

Nivea's happiness campaign helps people connect by bringing them together to celebrate what makes them happy. As the official sponsor of the 2010 AVP Nivea Happiness Tour, the skin care brand aims to share happiness with more than a dozen communities across the country where beach volleyball fans will gather.

Bedingfield's song also will be featured in Nivea's newest commercials, which include the brand's Happy Sensation body lotion and Touch of Happiness body wash.--Tanya Irwin



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