Apparently, "the diabolical practice of buying links" works "astoundingly well." To prove the theory, Rand Fishkin purchased illicit paid links without telling others at SEOmoz.org, but removed them
after running tests.
Fishkin doesn't advocate the practice, but does explain the "attributes" of places that sell links, describes the results from testing, and tell us why it's still not a
recommended practice.
Read the whole story at SEOmozBlog »