The Atlanta-based AutoTrader says local-media deals enhance its vehicle listings in local markets and create additional branding opportunities. "The partnerships also provide these media companies with an easy and efficient classified auto listings solution that makes their properties more robust and valuable to their local readers, viewers and listeners," said a company statement.
Visitors to Philly.com's "Autos" sections will, for example, have access to local and national inventory of new, used and certified pre-owned vehicles for sale from dealers and private sellers listed for sale on AutoTrader.com.
AutoTrader has announced similar deals with the Los Angeles News Group and the San Diego Union-Tribune and with Cox-owned newspapers and radio stations. The company says it supplies listings to over 80 other media outlets, including the Atlanta Journal-Constitution, the Palm Beach Post, the Austin American-Statesman and the Dayton Daily News.